Hi there! I'm glad you made it. My name is Robert, and I'm a creative copywriter, avid storyteller, and theater student in another life.Below are some pieces I have worked on as well as some places to find me!resumemobile-friendly portfolio
Client: BackMarket (spec work)Product: BackMarket’s marketplace of refurbished consumer technology.Challenge: To create a comprehensive advertisement campaign (with OOH and digital formats) to showcase BackMarket’s selection of refurbished consumer technology.Insight: From personal experiences, used (and sometimes new!) technology can be a hassle to use for a variety of reasons. It can have a broken spacebar, a faulty fan, you name it. Because of these past lived experiences, consumers can be convinced, through many tricks and tactics, by big tech to buy the newest technology.Strategy: The advertisement campaign will achieve its goal by highlighting BackMarket’s commitment to provide real, usable, and refurbished technology that won’t cause future headaches.Proposition: Real Tech, No Tricks
Client: The Michelin Guide (spec work)Product: Michelin Guide’s curated selections of top-rated restaurants across the world.Challenge: To create an ad campaign suited for both billboard and print mediums that capture Gen-Z attention.Insight: Instagram, TikTok, Youtube - all of these sites host hours upon hours of Gen-Z foodie content. Often when talking to friends about food recommendations, they bring up options using the aforementioned options which suggests a tendency for Gen-Z to use social media for new favorite food spots.Strategy: The campaign will achieve the purpose of making relatable connections to consumers so that they may use The Michelin Guide for their next culinary adventure.Proposition: Made-For-You
